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Saturday, October 10, 2026
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Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking success in F1

Toto Wolff is engaged in final negotiations to offload a portion of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren were valued at £3.5 billion in a change of ownership structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a stake approximately 5%.

Wolff, aged 53 would stay on as team principal and CEO if the sale goes through.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the company.

An official representative said: "We are providing no comment on this. The governance of Mercedes F1 will remain unchanged, and each shareholder are fully committed to continued achievements of Mercedes-Benz in F1."

Valuation Growth

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos bought its stake for £208 million in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at cinemas worldwide.

It is the actor's top-grossing film and the most successful sports film to date.

Present Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races left this season.

Mercedes' primary racer British driver George Russell has won two of the 21 races this year and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

SN
By

Scott Newton

A tech journalist with over a decade of experience covering UK innovation, AI developments, and digital economy trends.

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