TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made videos appearing in their timelines. This step comes as the company announced that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This shift coincides with a increase in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed “AI slop”, a label for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, from digital art to science explainers, and we intend to give people the power to see more or less of that, depending on their own likes,” said a company executive.
Scale of AI Content
TikTok shared that there are now over a billion videos on its service tagged as artificially created. Collectively, over 100 million pieces of content are submitted to the service each day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Members will be in a position to limit or boost the level of AI-generated videos they view by using the content preference setting in the app and selecting AI-made media. Additional categories that are already be controlled under the setting encompass current affairs, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require creators to label “realistic” artificially created content, and it forbids dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
Furthermore, the app will from now on apply an artificially created label to content produced via its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This action is designed to stop users from attempting to bypass the labeling process.
Responsible AI Funding
The platform is furthermore launching a $2 million educational fund for professionals and groups to produce educational content about using AI responsibly. This project will support educational bodies focused on teaching coding and technology.
Content Safety Approach
The platform has defended its content review process, amid discussion over plans to lay off hundreds of review team members in the United Kingdom. TikTok is set to eliminate 439 jobs in its trust and safety division in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would continue to be important, but artificial intelligence can shield workers by removing the most graphic content prior to it gets reviewed by people. TikTok reported a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to harmful content as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
